Our Services
Marketing Strategy
We help you decide what to prioritize and how to execute. We assist you in building the bridges between digital marketing activities, and your brand, marketing & even sales KPIs.
We bring clarity to the never-ending list of digital marketing activities (e.g., organic & paid social, email, SEO & more).
If you think of Digital Marketing as a box full of Lego blocks (pun intended), then we guide you on which “blocks” are crucial for building a solid marketing foundation.
The end result of mapping out a Marketing Strategy is a clear outline of the channels (i.e. organic social) you want to focus on, what you’ll be doing on them, and your desired results from a brand, marketing and even sales perspective.
We will also define what success looks like. Note: we place a strong focus on iteration and aim to report back weekly, bi-monthly, or monthly, and jointly decide on how to move forward in terms of your “blocks.'"
Brand Strategy
If Digital Marketing is a box of Lego blocks, what shape do you want to build? In its simplest form, our “Brand Personality” strategy process will help you “shape” your brand. We use Aaker’s Brand Equity Model.
We ask the question: "If your brand were a person, who would they be? If they walked into a bar, what would that look like?”
The end result of the Brand Personality Strategy process is a clear outline of how we will build an emotional connection between brand and audience. This, in turn, leads to an emotional investment in the brand by the audience.
The rise of "personal branding” for founders is testament to the fact that “people buy from people.”
SEO
Simply put, the end result of creating and executing a successful SEO strategy is that your business increases its visibility and ranking on sites like Google, Bing, and more.
Content Creation
Thanks to our experience in the Web3/fintech sphere, we have the ability to transform complex technical topics into engaging and fun content.
Alongside our tech obsession, we're also content-obsessed. We spend hours "studying" channels like LinkedIn and TikTok, identifying the best trends and trying to understand the algorithms.
We strongly believe that "people buy from people," and we ensure that the content is "human-centric."
You've worked hard to bring your vision to life; we're here to create engaging content that will give your brand a personality.
The end result of creating and implementing a successful content strategy is a positive emotional connection and investment between the brand and the audience!
Data Analytics
Digital platforms such as Google, LinkedIn and even your email provider (i.e. Gmail) are constantly trying to improve the user experience.
Why? The more time people spend online, the more big companies pay for ad space, and the more money platforms such as Google, Meta etc make.
For example:
If your spam inbox didn’t exist, you’d probably feel insanely fed up each morning (if you aren’t already) with the 1000s of spam emails from FMCG companies you don’t care about.
Email platforms therefore have a way of filtering / flagging a sender address so that “spam” mail goes into “spam” and the important emails sit at the top of your inbox (and not vice-versa!). As a result, your experience with email is useful and perhaps even pleasurable. You keep coming back, and because you received an email from your potential client, you don’t mind the sponsored ads in your Gmail inbox (you might not even realise they are there!).
Digital Platforms need to maintain a good experience for users, and digital marketing contributes to this…
Google, LinkedIn and Instagram ensure the “best experience” by serving you the content and information that is the most engaging and relevant to you. This means they are constantly updating their algorithms.
For marketeers and businesses, this means there is a need to contribute to this “best experience.” It is necessary to ensure that marketing activities are engaging and relevant to the audience.
It is therefore essential to track each and every activity - to understand what campaigns are serving the platforms meaningfully.
This will ensure the best digital marketing outcomes, as the marketing efforts are contributing to the overall user experience!
Ultimately, successful digital marketing means that people keep using 1. Google to search, 2. Gmail as an email provider and 3. social media channels for entertainment, instead of picking up a book!
For you, this results in increased brand awareness, brand authenticity and personality. From there, you achieve digital marketing goals such as clicks to site, and in the long run - increased sales. Reach out to find out more …